GREATER CHINA
China | Revised Anti-Unfair Competition Law expands Acts of Confusion (2025)  
Recent changes to China’s Anti-Unfair Competition Law reshape how businesses can use trade names, branding and search keywords. Practices that are commonly used in digital marketing now carry clearer...
Recent changes to China’s Anti-Unfair Competition Law reshape how businesses can use trade names, branding and search keywords. Practices...
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GREATER CHINA
China | Trade mark ruling extends infringement to digital worlds
As a case involving virtual in-game items, the final ruling in the trade mark infringement and unfair competition dispute between Xuanwo Automotive Technology (Shanghai) Co., Ltd. ("Xuanwo") and several...
As a case involving virtual in-game items, the final ruling in the trade mark infringement and unfair competition dispute...
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CHINA
China | New draft trade mark law strengthens brand protection
This article was first published on the IPHQ News website, 24 October 2025. China’s National Intellectual Property Administration (CNIPA) has proposed a new law aimed at strengthening trademark protection....
This article was first published on the IPHQ News website, 24 October 2025. China’s National Intellectual Property Administration (CNIPA)...
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GREATER CHINA
China | Implementation measures for the Fair Competition Review Regulations released
China’s State Administration for Market Regulation released the Implementation Measures for the Fair Competition Review Regulations (“the Measures”) on 18 March 2025. The Measures aim to strengthen the enforcement...
China’s State Administration for Market Regulation released the Implementation Measures for the Fair Competition Review Regulations (“the Measures”) on...
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