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Home News & Insights Firm News Introducing the new Spruson & Ferguson brand

Introducing the new Spruson & Ferguson brand

19 February 2024
Firm News

Today, Spruson & Ferguson is proud to unveil our new brand.

Our new brand builds on our position as a market leader in intellectual property services, and defines what will take us into the future.

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  • Shining Pathways, Shared Future
    Artist: Alysha Menzel © 2025

    Find out more about the artist and our REFLECT RAP

    Traditional Knowledge and Customs have been transferred from generation to generation by First Nations people through sacred ceremony and practice for over 60,000 years.

    As modern specialists in knowledge protection and management, we pay our deep respect to Aboriginal and Torres Strait Islander elders past, present and emerging, who have worked and continue to work to ensure future generations can also access the benefits of that deep understanding of country and lore. We pledge to deepen our contribution to that process.


    Artwork story: Shining Pathways, Shared Future

    Shining Pathways, Shared Future represents the reconciliation journey of IPH and its Australian member firms. Each firm brings unique expertise, yet they are united by shared values and a commitment to walking alongside First Nations peoples.

    Artwork by: Alysha Menzel © 2025 Alysha Menzel

Spruson & Ferguson companies are members of the IPH Ltd group, and Spruson & Ferguson Pty Ltd and Spruson & Ferguson Lawyers Pty Ltd are part of an ‘ownership group’ for the purposes of the Australian and New Zealand Code of Conduct for Trans-Tasman Patent and Trade Marks Attorneys 2018. For more information see ‘Ownership Group'.

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